GMHBA Waurn Ponds
Concept was to co locate the private health insurance retail offer with the optical retail creating a corporate retail standard going forward.
A lot of energy went into spatial panning between the two, and how to optimise them working together in a beneficial manner.
The blue and green branding colours throughout the interior act as colour pops as you travel to each section and activate different zones.
Warm timber hues are used to soften the interior and have a tactile feel to customers as they interact with staff at various workstations.
Branding occurs throughout and space, and different activities allow optical and insurance consultations to work together
Vertical timber cladding to the shopfront, softens the arrival and activates the interior spaces.
GMHBA work includes the design of the following stores:
- New Calming Palette
- Successful Integration of Insurance and Optical Facets of the Business
- Great Retail Journey & Experience Bringing the Consumer in to Interact
Waurn Ponds Shopping Centre, Cnr Colac Road & Pioneer Rd, Waurn Ponds VIC
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